[AAYi Fashion]Amy Childs, a reality television star from The Only Way Is Essex, has been announced as the new face and body of lingerie brand Ultimo. pose in bikini.
[AAYi Fashion][AAYi Fashion]The 21-year-old, who has also appeared on Celebrity Big Brother, will front the firm's new line of underwear for supermarket Tesco.
[AAYi Fashion][AAYi Fashion]Tesco
[AAYi Fashion][AAYi Fashion]Childs follows in the footsteps of model and TV presenter Tamara Ecclestone, model and actress Kelly Brook and ex-Spice Girl Mel B, who have also represented the underwear brand.
[AAYi Fashion]She said: "There's a style to suit whatever mood you're in and it's affordable so you can have a different one for every day of the week."
Michelle Mone, founder of Ultimo, said: "I'm so excited to be bringing the new Bra Queen brand to Tesco ¨C a great value range in the fashion fast lane without compromising on design and quality.
"The brand is about creating everyday lingerie fit for a queen, designed for a queen but without a royal price tag."
She added: "And you get girls who are like, 'Oh my God, look at the state of her, who does she think she is?' You get such jealous girls out there.
